177: Reflecting on 2023 Goals

of a better way to start off: 2024

One of my major goals last year, and in this episode, I'm going to give you some highlights as to how I was able to do that, but also just check in with you as accountability. Right? I put my goals out to the world every year at the beginning of the year because it creates mass accountability to me, right?

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But bottom line is here's the thing. A lot of people set goals every year. A lot of people set goals every year, but they miss a critical portion of setting goals. And that is the why. So why we're setting these goals in the first place and the emotion of how it's going to make us feel. Now, I am not going to go into a rabbit hole in this episode today, um, around intention and emotion and how we set goals in that way, because I have a whole nother episode on this one, manifesting your dreams and manifesting your goals.

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Right. For me, it's always about time freedom. It's not actually about the money. The three and a half million dollar revenue goal I set for this year was not the end all be all. It wasn't the why. Okay. The why. Was the time for freedom that the three and a half million was going to bring me within the profit margins of the company to do what I want when I want with whomever I want, which for me and my why happens to be joy and experiences with people that I love.

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Metrics of things I measured as far as revenue and numbers in the company, but it was actually the emotion of how I would feel by hitting these goals and sitting with it. Literally on a daily basis, visioning it and focusing on raising my energy, raising my consciousness and raising my focus on my desired state.

So that every day, if I practice this for just a couple of seconds to minutes, what. Happened to me physically over this past year with a daily practice is through those thoughts. I literally changed my DNA again. I'm not going to go into the crazy science behind it, but I will tell you that your thoughts elicit chemicals and hormones and chemical reactions that elicit protein production.

r way, your body is going to [: 00:04:00

What is so cool about this is it feeling those emotions as if I had the success in that moment every single day this year, right? Grounded me and making very aggressive and confident decisions in my company that got us the 380 percent growth in my company. Right? I look at this list and I'm, you know, feeling the gratitude, feeling the groundedness and the giving piece, right?

on donations in my company, [: 00:05:00

Where did you land? The first thing I wrote down was three and a half million in revenue. We did 3. 8 million in revenue at a 28 percent profit margin, because I know some of you guys are going, but what was your profit margin, Melissa? That was my profit margin, my friends. Okay. Um, the other thing I wrote down is to, um, close on the Mountain Home.

ion. Number three, invest in [: 00:06:00

Okay? So not only did I invest in another business of mine, which is our new short term rental, but I also closed and invested in Nova Derm, um, in the last month of the year, I wasn't sure this one was going to come through or not, but it did, um, as a tax buy down strategy for my company, be able to, to contribute in a way that's really benefiting, um, a niche audience of, um.

Uh, individuals, pedia, uh, pediatric patients who need the, um, this product. Right. Um, next one, build a lucrative funnel. Okay. The goal specifically was to get a two row as return on ad spend. So I got very technical on a evergreen funnel. We hit two row ads in the first three weeks that we built that funnel.

xt thing, save lots, lots of [: 00:07:00

It's interesting, I didn't give a particular number. I just wrote lots of money saved. To me, safety, right, feeling safe with my money is really important, right? Um, but not hoarding too much of it because we need to be investing. It needs to be flowing, right? Um, zero business credit card debt, right? Zero business credit card debt.

Last year, going into my year, I actually invested in a mastermind that I stretched myself, that I couldn't immediately afford, and I put it on a credit card, um, that had no interest for the year, and I actually paid it all off, and then paid it forward for the mastermind the following year in cash, right?

ive assistant. I found Allie [: 00:08:00

R. And she does a really good job managing urgent versus. Non urgent things as well as being able to take care of me and my energy. Um, organized business guys. We're organized as fuck. I just recently hired a, um, a chief, uh, marketing officer. I have now a CTO chief technical off, uh, tech officer. We're working through some.

Awesome integration on the back end. I had a vision earlier this year that in order to scale where we're headed, we must be super, super savvy from a tech perspective and from a metric perspective, because the money's getting real, right? And we need to be able to watch it and manage it. In a very real time way.

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It has been such a joy to work with our clients this year. Um, how about this one? I love this one. I wrote down and I'm going to like hold it up for the screen. I wrote down, where is it? Um, 300 K. Launches. Guys, I'm going to say that one more time. My goal at the beginning of this past year was 300k launches.

more than double my initial [: 00:10:00

Through visioning, through focusing on it, through taking radical action with confidence and your intuition, right? And empowering an incredible team and surrounding yourself with people who are smarter than you. Don't let your ego get in the way. Everyone on my team is better at what they do and know more than I do , right?

o celebrate our success this [: 00:11:00

ry day before you start your [: 00:12:00

s have a wonderful kickoff to: 2024