167: Elevate Your Mastermind Game

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On four themes that I wanna share with you. From the last mastermind event that I went to. I just, uh, maybe three weeks ago, maybe less, got back from my mastermind that I've invested in for myself. Um, and that's what this episode is all about, is my insights from that trip. Um, and what really spurred me recapping this is here I am, I'm getting on a plane again tomorrow to go to.

a guest speaker there. But, [: 00:01:00

So before I get into the four themes that I wanna share with you in a recap of spending time with 20 other seven figure entrepreneurs a couple weeks ago in Beverly Hills, before I recap for you the, the four things I, I experienced and observed. Um, I wanna take a step back and talk about why in the first place I even go to these things.

ore, couple of things. There [: 00:02:00

I always wanna be the dumbest brokes person in the room. When you walk into a room or you come to an event and everybody is putting you on a pedestal and asking you how you did it, you're no longer learning. You're no longer growing, and you're no longer being stretched. The only thing that's happening is your ego is being stroke.

Right. Um, and so I have learned over the last three years to strategically get into rooms that make me feel uncomfortable to begin with. And if I can strategically get into rooms that make me feel uncomfortable when I walk in on day one, I know there's a lot of growth opportunity for me in that room.

be in rooms where I wanna be [: 00:03:00

Number two is you are the reflection. Of the six people you spend the most time with. I know that many of you guys have heard this before, that you are the reflection of the six people you spend the most time with. The key is you adopt the same values of the people you spend the most time with. You actually adopt the same mannerisms, the same behaviors, the same thought process, right?

A similar energetic exchange. Okay. There's a similar energetic exchange with the people that you spend the most time with. You begin to mirror. That energy, right? So I just came off of a nine day launch and I had so many people say, oh my gosh, like half the people I think joined our program just because of my energy, right?

They're like, I [: 00:04:00

See you. I want you to let that set in. Okay. Let that set in your perception of. Is actually a reflection of the perception of the people closest to you. So if you are spending your days around people who don't wanna see you grow, or they're in a stuck mindset and don't want you to leave them behind or can't really understand, The journey you are on.

Um, [: 00:05:00

That's a good idea. Um, and my point is, um, when you are in the midst of. And you are in the midst of evolving. There are some people who are gonna evolve with you. There are some people who are gonna evolve with you, but there's gonna be others who can't handle your change. And if you stay submerged in a cohort or group of people who are stuck in a certain place, They're gonna see you and perceive you as being stuck or in that that space and not see you as the growth opportunity and where you are headed and their lens.

with them, their lens of you [: 00:06:00

Instead of being a silo or amongst a group of people who can't even fathom the goals and the achievements and the places that you wanna. Right. Um, and then lastly, and, and the reflection of the people you spend your time. Those six people, are they bringing value to you in helping you grow? Right. Like what I love about my masterminds that I'm a part of is the advisory and the advice and the mentorship even within the community, because we all have different expertise.

ead gen. Um, I help a lot of [: 00:07:00

Right. It is not something that comes innately, it's, it's a strategy and I'm able to help, um, talk through, I've actually attended some other mastermind members groups and talk about our own launch strategy and how and why it works so well. Right. But investing in being in the room with people like that allows you to share the intellectual property that you each have, right?

And helps you grow. Right? So what are the closest relationships that you're in right now? And are they bringing value to you? Now, this doesn't mean you have to throw out your old friends. I'm just always looking for new. Does that make sense? I'm always looking for new ones that can take my ceiling and make it my freaking floor, and also can see the potential in me, maybe even more than I can, right?

The other reason I [: 00:08:00

Um, some of, sometimes, um, in the beginning of a mastermind, Some of us join for, we're stuck and we need that momentum. We need the energetic exchange, we need inspiration. Right. Um, and I guess where I wanna go with this is that we're all as entrepreneurs in the same storm. We're all in the same storm, but some, some are in a moment in their business of wild success and they're joining the mastermind to get [00:09:00] continued support and coaching an additional wind in their.

Right. Other people are joining in that storm and it's a difficult time. I know at the beginning of this past year I was in a difficult space that I needed to make some radical changes in my health and the way I was operating, right? I was in a dark season and when I came in, there were people who were at the peak who had had record high years and just doing amazing.

Now what I found is when I came back at the end of the year, let me tell you this. When I came at the beginning of the year to this mastermind, I was intimidated. I felt really small. I felt like the dumbest broke person in the room, and I was like, Ugh, I know this feeling and it's amazing. I'm scared and I'm terrified in a good way.

ear in the Mastermind, I got [: 00:10:00

Right, and committing to those things. But my point is, and I want you guys to think about this. When I came in, I wasn't healthy. When I came in, I was incredibly stressed and I was also at a place of a wall kicking moment in transition in my business, right? And less than a year, I was in a completely different place.

And it was my turn, my turn to be the positive, energetic push for some of the other people in my master. Especially the ones in real estate. They came in at the beginning of the year. They were crushing it. Their numbers were amazing. They'd had, one of them had had a $300,000 cash net, like net cash day.

e of my real estate men, um, [: 00:11:00

Okay? So that's my row to this conversation. What I wanna share with you guys today actually are the four things I noticed when I was in Beverly Hills, okay? Three weeks ago, number one. My mastermind, number one being super rich isn't out of reach. Okay? What I loved is that we were submerged in the Beverly Hills Hotel in the heart of Beverly Hills.

smoothies with them. Right. [: 00:12:00

And my mentor did that on purpose. Right. He did that on purpose. I was sitting amongst some of the wealthiest people in the US was seeing. Ferrari SUVs, pull up and Porsches and all the things, and this is just run of the mill for these people or school girls at the bus stop literally in front of the hotel.

Just like my kids in the morning when I went for a run. People are sitting out, drinking their coffee, walking their dogs. Just like we do in the neighborhood and the all that could register in my brain was that these people are no different than me. These people are no different than me. They just went after their goals and their dreams and doubled down and freaking did the do.

s amazing weather, but it is [: 00:13:00

They're just, they're literally just like me. They just went after it. They just went after it. Number two, we did a case study where we actually went and toured Disney, which was really fun. And there were three things that I noticed when we went to Disney. See, Disney had a vi, Walt Disney had a vision, and our mentor gave us this book that Walt Disney wrote.

noticed, and number one was, [: 00:14:00

Was, how can we bring the magic back into our business? This was one of the things that our mentor, Chris Harder, um, you know, prompted us to notice while we were in Disney, like, how can we bring the magic back? Um, as we walked through, you know, the things that we noticed were just that Disney did such a great job of being two steps ahead.

What every, like, every client, right? Every, um, amusement, park, attendee needs, wants, um, in order to make it such a delightful experience, right? They're making it a delightful experience for us. Um, at every aspect. Even if you had to wait in line for two hours, right? For a ride. It didn't seem that way because it was such an experience going through the line.

And it got me thinking, how [: 00:15:00

How can we cater to the senses and make us even stand out more beyond even driving results for our clients? How can we make them feel special? I immediately got home and went to work creating curated little welcome boxes for our newest clients who've just come into our academy. My house manager's putting them together right now.

ry where Disney makes all of [: 00:16:00

Okay, let that settle in for just a second. You've already got a retainer of clients that are already there. How much time are you spending outside of Disney, outside your. Looking for new clients versus how can you double down and add more to the clients you already have, because that is where Disney has questioned it, right?

They make all their money once people are inside. Um, So for me personally, my team and I are making a new major focus on, you know, our internal offerings for the clients we've already attained inside of our agency, inside of our Business Basics accelerator, inside of our mastermind, right? How, how and what can we do to retain our clients and keep them there forever?

complete cold market. Right. [: 00:17:00

I had so many phenomenal conversations, um, with my mastermind members. We are always so busy doing that. There's not just. It's time to chill and have conversation, right? As adults and as entrepreneurs. Imagine being in a think tank of 27 figure entrepreneurs standing in line for two hours with nothing else to do, but talk about business and network and mastermind, right?

ients more like Disney does. [: 00:18:00

We had the CEO of Boss Babe Co. We had, uh, Louis House there. Um, Rohan sh who's like number one Facebook ads manager in North America, like incredible people, right? And what I will tell you that was the common thread amongst all of them was that they're constantly investing in their mental and emotional health.

And I've done podcasts on this before, but the reality is entrepreneurs who succeed, Are well aware that at every level of growth, our nervous systems are challenged, and these guys are constantly working on their mental and emotional health. One of the things Louis House said is that inner peace is the highest currency.

he way, one of the things he [: 00:19:00

State and his mental health, um, just seals the deal for me that it's a, it's a priority as an entrepreneur because we're constantly growing and challenging and in unknown fields, right? If, if we are scaling our business, we're always in uncharted territory. How are we regulating our nervous system? Um, Danielle from Boss, co.

done for his, um, health and [: 00:20:00

So the bottom line is these incredibly successful entrepreneurs that I met treat their mental and physical health as, as an important asset, as important as their business strategy. Right. I loved it. I loved it. Okay. The fourth thing I learned in this, in this live event at my mastermind down in, um, Beverly Hills, is that there's some, they had some major insights around personal branding, and you guys have heard me talk about this at nauseum.

ke another offer, um, you're [: 00:21:00

If you lead with your personal brand, cuz you'll always have your personal brand to pivot on when you make the pivot. And I want that to sink in. We coach to this a lot inside of our academy with personal branding and marketing on LinkedIn. You can create business pages, but you must have a personal brand.

You must have a personal page. Louis House said two-thirds of people purchase more from people, from CEOs and owners who have a personal. Because there's more trust, there's more relatedness, right? Um, you always have a foundation to build on if you lead with your personal brand, right? What I love that Danielle talked about is she said you should have your personal brand, and then you have, she said, your semi-detached houses that are attached to your personal brand, so your semi-detached houses.

on Instagram, you know, you [: 00:22:00

It's so easy to say, and I, we did this on a coaching call I had just yesterday with some clients. They were like, I can do this and I can do this, and I have this to offer and I have this to offer. And when you looked at their profile, you're like, oh my God. Like your audience is so confused about how they can work with you.

for yourself, then you earn [: 00:23:00

Right? Oh my gosh. Um, Loved this live event that I went to, and I love my mastermind cohort and all that they've done to inspire me and uplift me throughout this year. And I've really, I really enjoyed coming full circle and coming back a healthier, wealthier, happier human. To contribute back to the community with my own personal evolution.

or you guys in summary, this [: 00:24:00

Being super rich, being super rich is not out of reach. Go submerge yourself in some wealthy communities and just observe and it'll help you realize you're no different. You're no different, right? Um, also the case study around Disney. Keep, keep the earned client as long as you can. It's much easier than chasing new ones.

Number three, the most successful entrepreneurs know that their inner work is an ongoing maintenance. Because at every level, we're dysregulating our nervous system and how are we nurturing it? How are we taking care of it? And number four, your personal brand, my friend, is your number one asset major real estate that'll keep you from having to start from zero every.

g for a community, know that [: 00:25:00

If you're not on my email list, definitely come hang out with me at the burn, at burnout to all out.co. Come to my. Join my email list so you can get incredible updates. We're gonna have some incredible Black Friday specials coming out. Um, and with that I'm signing off and looking forward to hopping on a plane and seeing a, my business vesty that I met in a mastermind and headed to a whole nother amazing event with entrepreneurs.

So I hope you guys have a wonderful rest of the week.