Episode 148
148: Successful Launches Start With Nurturing Your Audience
If you want conversions, never underestimate the power of connection.
Melissa lays down her sage wisdom in this week’s hot seat coaching session and tells you why having a must-have opt-in and a value-based email sequence is the quickest way to find success in sales.
Listen in and get the important tips you need to nail your next launch.
Topics discussed in this episode:
- opt-in
- lead generation
- webinar
- conversion event
- checklists
- email strategy
- email retention
- launching
- lead magnet
- email list
- lead nurturing
- email marketing
- marketing
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Transcript
I was confused about, um, the opt-in and conversion events. 'cause I was thinking an opt-in is a freebie.
I can't, I mean, maybe I'm wrong. Maybe that's another money block or something that I have, but I, I just can't see an opt-in if it's gonna be a checklist. 'cause I still haven't decided that yet. That's the one thing I haven't decided is, um, how is that going to get them to come into our masterclass, which has to be.
Close to $2,000 because the d n a itself is gonna, is a thousand dollars. So it has to be, it's, it's a high ticket. Like it may be a high ticket to you, Melissa, but to those of us who've, like, this is my first launch. So to me, yeah, it's a little overwhelming to be asking for that when I haven't done this before, so I'm having some of that, listen, I was shaking in my boots to charge people a hundred dollars for my class when I first started, so I wouldn't be upset charging a hundred.
But this is just a, [:I'm okay with all of that. Yeah. Because I've been gone live, but like, 12, 13 times in a row and then I, I just stopped doing my show 'cause I was bored of it. Um, but I did 36 episodes of like an hour long show. Um, and I think 12 were live. So that's not an issue. I guess I'm just trying to figure out if that's the right thing to do to get people to come into, it's gonna be eight weeks, one hour session per week because the d n A takes four weeks to come back.
tuff. And she's gonna do the [:Yeah. So the, I think the disconnect, if I'm hearing you correctly, and hopefully I can help kind of tease this out for you. How the opt-in relates to a conversion event for us is the opt-in is long game. So the opt-in gets the email. Yeah, the opt-in is not directly related to the conversion event. Okay. So at any point in the 365 days of my business, someone can opt into my checklist, they can find it in the featured section of my LinkedIn account, they can find it.
a year just floating in the [:Where the conversion event happens is before every about two weeks, before we sell anything, about two weeks before we sell anything. Now, remember, we're nurturing during that whole time. Hopefully, you guys are all on my email list. We're sending you value every single week, right? We're giving you reasons to open the email.
e some copy that we're gonna [:Uh, oh. We're, we're two weeks out from our next launch for LinkedIn Method Academy. Let's make sure we pull out some value emails and stuff in there. Some sales emails. So we're not doing it all year long, but we are selling people into a conversion event when it's time to ramp up for it, right? In between conversion events.
Value, value, value. I go back to Gary V, right? The right hook. Right hook, right hook, right or no. Jab, jab, jab, jab, jab, jab is value, value, value, value, value, value. So that when we do wanna sell them, they open the email 'cause they've gotten so much value and then they're like, oh, this isn't value today.
e may be two or three emails [:Two weeks before launch, you guys always see a bump in the registrations that come from organic. It's 'cause Jackie turned on the email sequence that markets to people that are already in our email ethos. Hey, by the way, we've got this totally nine day free masterclass coming up. X, y, z Come register for it.
So the opt-in builds the email list. The email list becomes the asset that you don't wanna over market to, but when conversion events are about to happen and you're about to have your launch or your webinar about this, um, testing, then you're going to market to them with a link to register.
