144: Mastering LinkedIn For Product-Based Entrepreneurs

Speaker: 00:00:00

Since you talked about product based entrepreneurs, it's super interesting. I

Speaker: 00:00:03

think because there's a lot of small, like, local businesses that are

Speaker: 00:00:07

They're so successful. Like, people in Hawaii wanna support local

Speaker: 00:00:11

entrepreneurs, like, crazy, and I think the easiest way is through

Speaker: 00:00:15

products. So there's, like, a crazy amount

Speaker: 00:00:19

of product based entrepreneurs in Hawaii. So many of

Speaker: 00:00:22

them signed up for my free course and I

Speaker: 00:00:26

wanna be able to help them on LinkedIn, and I think that's a place I

Speaker: 00:00:29

I was kind of worried about. So since I'm doing the training, I definitely

Speaker: 00:00:33

wanna be able to help the product based.

Speaker: 00:00:36

So any suggestions outside of whatever we've learned on

Speaker: 00:00:40

LinkedIn that you think are specific to product based entrepreneurs.

Speaker: 00:00:44

Yeah. Great question. And we've got Angelie on the line too. She

Speaker: 00:00:48

is building her LinkedIn brand locally for,

Speaker: 00:00:52

like, your practice a little bit. Right? And so it's it's a it's

Speaker: 00:00:55

a service, but it's I see it as kind of like foot traffic product. Right?

Speaker: 00:00:59

I think that for people who are trying to grow locally. So you're

Speaker: 00:01:03

looking for, like, LinkedIn coaching for them is, number 1,

Speaker: 00:01:07

is a lot of people on LinkedIn don't realize that they can use that

Speaker: 00:01:10

Boolene modifier. So b00lean,

Speaker: 00:01:15

Boolene, where they can type in the location

Speaker: 00:01:19

and then use the word and or use the word or

Speaker: 00:01:22

and then type in another qualifier to help drill down the search

Speaker: 00:01:26

list So if they're in specific areas of

Speaker: 00:01:29

Hawaii and they're wanting to grow their network

Speaker: 00:01:33

of client base or B2B you know, networking,

Speaker: 00:01:37

then I would teach them how to make that field search on

Speaker: 00:01:41

LinkedIn. Right? So it could be location in Hawaii, and then an

Speaker: 00:01:44

and and then job title or company title

Speaker: 00:01:48

or whatever filler you wanna put next depends on if as the

Speaker: 00:01:52

product owner, they're looking for B2B engagement or if they're looking for

Speaker: 00:01:56

B2C engagement, but they can qualify

Speaker: 00:01:59

through location before typing anything else in.

Speaker: 00:02:03

Right? So, like, for instance, if I was I

Speaker: 00:02:07

mean, I'm just, like, throwing this out for a product base. Let's say I do,

Speaker: 00:02:11

like, super high end organic spa products

Speaker: 00:02:14

and I'm in Charlotte. I would teach my clients how to

Speaker: 00:02:18

put in the keyword Charlotte, key modifier, billing

Speaker: 00:02:22

modifier, and And then the next word will be, like, salon,

Speaker: 00:02:26

right, or med spa. You see what I'm saying? Like, just teaching them how to,

Speaker: 00:02:30

like, hone in there and then grow their networks that way organically. Okay.

Speaker: 00:02:33

And the more they grow their networks organically through

Speaker: 00:02:37

really, really niche locations and keep their network really tight,

Speaker: 00:02:41

there's gonna be so much engagement because there's only, like, so many people in that

Speaker: 00:02:44

area of Hawaii, right, that are engaging on the platform.

Speaker: 00:02:48

Yeah. Okay. And I guess just anything

Speaker: 00:02:52

else just, like, online to support them because, like,

Speaker: 00:02:57

I realized, like, for a lot of them, they only

Speaker: 00:03:00

have a certain capacity. You know, like, it's I'm realizing it's so

Speaker: 00:03:04

different than, like, like you said, is entrepreneur because you're just

Speaker: 00:03:08

trying to help them grow, like, almost exponentially. Tell me a little bit about some

Speaker: 00:03:11

of their businesses. So Majority of their businesses are kind

Speaker: 00:03:14

of like boutique, local Hawaii specific

Speaker: 00:03:18

crafts, almost. So, like, One does, like, she does, like,

Speaker: 00:03:22

little pillows and backpacks

Speaker: 00:03:25

and lunch packs. but, like, really kinda

Speaker: 00:03:29

cutesy Hawaii designs. So people,

Speaker: 00:03:33

like, love. She's like, they all have cult followings.

Speaker: 00:03:37

and then the other one makes, like, educational materials in

Speaker: 00:03:40

Hawaiian. So she does, like, all wood products

Speaker: 00:03:44

and another one makes cells. The other one is, like,

Speaker: 00:03:48

does Rakey. So, like, just I'm like, how can I

Speaker: 00:03:52

help them? for any any suggestions. Yeah. So I

Speaker: 00:03:55

think going back to the field search is gonna be really, really helpful for each

Speaker: 00:03:59

of them. No matter whether they're looking for a field search and

Speaker: 00:04:03

education. Like, well, think about Lanier, Doctor Lanier, she

Speaker: 00:04:06

has built a phenomenal pipeline through network

Speaker: 00:04:10

through educators who are thought leaders locally in New York.

Speaker: 00:04:14

Right? So, again, it goes back to, like,

Speaker: 00:04:17

networking on the platform. It's not just about direct selling to

Speaker: 00:04:21

customer, but teaching them how to even go to groups on

Speaker: 00:04:25

LinkedIn where people may be active in their field

Speaker: 00:04:29

expertise. I know Linay has had significant results in

Speaker: 00:04:32

finding certain groups in education that are on LinkedIn. But then,

Speaker: 00:04:36

like, with the salves, right, like, I think I really go back to, like, you

Speaker: 00:04:40

know, the area and the med spas or spas or anything

Speaker: 00:04:43

holistic, like, locally that they can begin to grow their network

Speaker: 00:04:47

with. The other thing is, like, gifting, right,

Speaker: 00:04:50

like, think B2B, could they create some collaborations

Speaker: 00:04:54

and partnership with local businesses for

Speaker: 00:04:57

gifting. And what does that look like or collaborations with

Speaker: 00:05:01

pop ups? You know, I'm thinking about, like, You know,

Speaker: 00:05:05

Doctor Angeliano is doing some networking and other she's hosting for instance

Speaker: 00:05:09

and events at her practice where she's inviting lighting, lighting, hundreds of her

Speaker: 00:05:12

clients for the day. And she's gonna have, you know, stuff on

Speaker: 00:05:16

display and some products for them to try. So

Speaker: 00:05:19

it's like, how can these women network

Speaker: 00:05:23

in Hawaii with, you know, and for all intents and purposes, women

Speaker: 00:05:27

like doctor Anjali who are, you know, have a network

Speaker: 00:05:31

for them to get their products in front of. Does that make sense?

Speaker: 00:05:35

because, like, if this wasn't happening in Northern California, but it was happening in

Speaker: 00:05:39

your little town of Hawaii, right, like, how do we make that

Speaker: 00:05:42

connection through networking, through power of networks? So I think that

Speaker: 00:05:46

just teaching them how to, like, grow their networks locally is really gonna