Episode 295
295: Transforming Unconscious Incompetence with Storytelling
What happens when we transform your challenges into
opportunities for explosive growth?
Today host Melissa Henault tackles the intriguing
challenge of addressing unconsciously incompetent audiences. Melissa dives into
differentiating between unconsciously and consciously incompetent individuals, a
crucial distinction for any business owner aiming to reach their target market
effectively. She illustrates how using storytelling and data-driven evidence can
powerfully convey significance. Drawing examples from experts, Melissa
emphasizes the need to highlight tangible benefits like time and money savings
to capture the attention of an unaware audience. Perfect for entrepreneurs
seeking to convert a clueless crowd into informed clients, this episode offers
actionable strategies to make hidden opportunities visible and lucrative.
Topics discussed in this episode:
Storytelling
Industry
Desired State
Before and After
Sell the solution
Modern Entrepreneur
Strategic Advisory
LinkedIn™
BUSINESS RESOURCES:
▶ Save your spot for my FREE Lead Gen Masterclass:
https://burnouttoallout.co/masterclass/
▶ FREE Daily Lead Gen
Checklist: http://www.burnouttoallout.co/linkedin-checklist
▶ For more resources
and information on Melissa’s current offerings: www.burnouttoallout.co
Connect with Melissa:
〉LinkedIn™: https://www.linkedin.com/in/melissa-henault/
〉Instagram: https://www.instagram.com/melissa_henault/
〉Get text updates by
texting ALL OUT to +1 704-318-2285
What listeners have to say:
“Her energy is always
refreshing. I love being able to apply her strategies to whatever my project is
at the moment.”
If you’re vibing with
the Burnout
to All Out Podcast, we’d love to hear from you! Your feedback helps us
support you in establishing a profitable personal brand on LinkedIn while you
build the business and life you dreamed of.
Scroll to the bottom,
tap to rate with five stars, and select “Write a Review.” Be sure to let us
know what part of this episode resonated with you the most! And if you haven’t
done so already, give the podcast a follow so you'll be notified when a new episode
comes out.
Mentioned in this episode:
Join us LIVE in October 3-4, 2025 in Miami: https://burnouttoallout.co/botao-live-2025/
Transcript
Melissa Henault:
So Amy asked about unconsciously incompetent audience of real estate agent in regards to using staging to get listings and stand out compared to others. Many agents don't understand that they are missing this key piece and happily continuing along by presenting houses to the market that look bad or could look 10 times better, but they don't know it and can't see it. I use a lot of before and after photos, but what is most effective thing for unconsciously incompetent? Okay. So Amy's question is a good one. So those of you who maybe have not heard the term unconsciously incompetent. So we have our unconsciously incompetent, which we don't know we don't know. Right? So we we don't even know it's a problem, which is what she's saying. Versus the consciously incompetent would be a real estate agent that, like, knows it's a problem and it's impacting your listings, and they need help.
Melissa Henault:
Right? And so she's not talking about those agents. She's talking about the ones who don't even aren't even aware. So when you're working, no matter what your target market is as a business owner, when you're working with the unconsciously incompetent so for instance, someone who doesn't even know for me, someone who doesn't even know LinkedIn is a thing. Right? They don't even know that LinkedIn is an unsaturated market where they could get mass visibility with ease. Right? Or unconsciously incompetent versus a really active user on LinkedIn who just can't figure out how to use it properly. That is a consciously incompetent. Like, they know what they don't know. Those are 2 different avatars for me.
Melissa Henault:
Does that make sense? Just like the real estate agent. Right? So all of you have these types of avatars in your businesses. Ones that know that it's a problem and they need your help, and ones that don't know. And so you're gonna have to with these real estate agents, you're going to have to sell them on the problem first. Right? So you have to sell them, then it's actually a problem. So what I would start with, when you talk about before afters, I don't know that the before after matters. I would give them the revenue difference in the sale versus not the sale. Right? Or the law the loss of the number of showings necessary when a house doesn't show up.
Melissa Henault:
Like, you have to, like, hit them where it hurts with time and money. Right? So if you're going to do a before, after, there needs to be more storytelling around the number of showings it takes with a house that isn't staged properly. Right? The asking price on average I mean, if you've got numbers on this, this is the thing. Right? Give them the percentage of dollars they're giving away in commissions because of the lack of the way the house is being shown. Is this making sense? This is a very different messaging than here's what a house looks like before it was staged, and here's what a house looks like after it was staged. Well, they were never still having the problem on the 1st place, so why do they care? It's very similar. Some of you guys may follow Billy Jean. He's an AI expert over on Instagram.
Melissa Henault:
I love him. And he showed this thing the other day with her financial adviser for Uberwealthy. And in the ad, it didn't just talk about the top line talked about how he could help you save on taxes. Right? But then below the fold, he showed actual annual income, and then to the right of it, he actually showed the dollar amount kept by his strategies. Right? So he gave the consumer a visual of the amount of money that you could keep in your pocket. If this was your income and you worked with him, the average rate of savings in taxes would still be in your pocket. Do you see how as the end consumer, who may be with unconsciously incompetent that there was even a strategy to put money back in your pocket from a tax perspective. Now you got their attention because you showed them the dollar value.
Melissa Henault:
Does this make sense? So depending on your industry, for the unconsciously incompetent, you're gonna have to think about their undesired state, and how by working with you, changes, multiplies, accelerates, gives that in desired state faster, more efficiently, more effective, because that's gonna get their attention. Right? Makes sense? Okay. So hopefully that helps.
