Episode 251
251: Flexible Content Is the Key to Social Media Success
When it comes to social media, pick a lane and swim hard. Whatever success you achieve can be carried over to other platforms.
In this mini-coaching session, Melissa shares her insider secrets to flipping your LinkedIn posts into Instagram gold. She’ll also explain why picking a main platform is crucial and how to smartly adapt your content for success across different social media channels.
Tune in to this episode and get ready to supercharge your content strategy!
Topics discussed in this episode:
- social media
- social media platforms
- repurposing content
- Instagram tips
- adapting to platforms
- valuable content
- content campaign
- video content
- content strategy
- educational content
- play with your content
- LinkedIn™
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Transcript
Melissa:
Okay. Let's go to Melissa. We'll take this
Melissa :
question. So, I have a few questions, but I'll start with 1, and then if you Oh, yeah. Take breaks. So the first question I had I is around Instagram. That's pretty new to me. I mean, I have done some stuff with Instagram, but it's by no means, like, my bread and butter. Like, I I now know LinkedIn better than Instagram. So I'm wondering, is there a way to go about thinking thinking about how to repurpose the LinkedIn content for Instagram? Like, things I should keep in mind, and or is there a certain guide or something out there that you suggest I look at to kind of get to know Instagram better? I know there's tons of people.
Melissa :
Right? But but anything that
Melissa:
you Yeah. So maybe as I'm sharing, I'm I don't know why her name is escaping me right now, but I've I've got a friend in my mastermind that I'm in who did an Instagram training in our build, grow, scale program. I know she's got, like, a, like, a pretty low ticket community that's, like, I don't know, maybe, like, 80 or $90 a month and, like, super high value for, like, getting the basics down on Instagram. Ali, if you can help me think of her name before we're done, we can I can get you connected to her? But with that, you know, what we coach too is, like, you know, pick an a lane and a b lane. Obviously, like, LinkedIn is your a lane. You're here in the academy. You're focused on your content for LinkedIn, and we've always been that way too. And then taking what we're creating and then adapting it to the other platforms as well.
Melissa:
So instead of thinking about recreating, you're just adapting. Right? Mhmm. It's interesting. One of the things we found is, obviously, Instagram people are there to kinda, like, zone out, dopamine hit. And, people
Melissa :
when those same people are on
Melissa:
LinkedIn, they're there to, like, get things done and take action and learn. And so when you put something really educational out on Instagram, it doesn't get a lot of engagement versus when you put it on LinkedIn. But here's what we have found. I can take the same carousel that we create that's very educational based, like, I don't know. Like, we did something the other day. It's like, you know, 10 prompts for social media content creation on LinkedIn. Right? And same thing on Instagram and on LinkedIn. And the amount of engagement over on LinkedIn was really high.
Melissa:
The amount of engagement on Instagram was really low, but there was, like, 27 saves for the content. So what that tells me is that people just behave differently on the 2 platforms. So they scroll through and saw it, and it was like, oh, that's valuable. I'm a save it, and I'll go back to it later. But I'm not gonna, like this is not a platform I'm gonna engage about this. Right? So those are the things to think about. Right? So, make LinkedIn your a platform, and then, you know, you can whether you use Asana or Trello, you can map out your content for LinkedIn, and we did this on a Google spreadsheet, actually. It's like everything you've mapped out for LinkedIn, and then with the second line, it's like, how are you gonna translate that over to Instagram as well? Is it gonna be the exact same content, or is it gonna be tweaked a little bit to fit the format of the platform? But you can really map it out.
Melissa:
And the other thing you can do, not to, like, overcomplicate, but is you can use all the same content, but map it out to come out on different days so that you're not posting the same content on both platforms on the same day. I know for some of you, you're probably, like, mind blown. This is, like, way too too much for me, but we've been at this for a while. Right? So what we'll do is, like, create a content campaign for LinkedIn and then go, okay. Now let's just shuffle it up and also do it over on Instagram and make sure that exact same things aren't coming out on the same day. Right? That way you're hitting your user at different times depending on when they're on the platforms. Right? Yeah. And, I mean, it goes both ways.
Melissa:
Like, we have found certain reels. We had a reel couple months ago that went viral. For whatever reason, I was dancing in the kitchen with my Fibro. Some of you probably saw it. And my team was like, you know what? Like, this did so well. Let's go try it over on LinkedIn. Top performing post for the month on LinkedIn. So, like, don't be afraid to play.
Melissa:
Right? Like, where you're seeing things perform really well, we turned it into an ad. It was our one of our top performing Facebook ads. Right? So you just never know what people are gonna love, and you can just, like, be be okay with playing. Right?
Melissa :
Yeah. Okay. Awesome.
