255: How To Dominate The Market By Making Waves

Melissa [: 00:00:00

Alright, guys. Continuing with the series with our Elevate 360 mastermind members who are just breaking trends, market disruptors in the industry, in our mastermind, again, Elevate 360. Today, we are bringing to you founder and owner of Back in Balance. She's a 2 time mastermind member who's a chiropractor and practitioner out on the West Coast in the Bay Area, and you guys are really gonna wanna lean in and learn her story around, first of all, the learning curve of being a practitioner who had to learn business strategy and business management along the way from being an associate to purchasing a practice, to learning how to run a business, and into her, really, her holistic approach to chiropractic medicine that's really atypical. Again, I call her kind of a market disruptor in the industry of the noncracking, non popping approach. And so if you're in a niche industry where you're doing things maybe radically different, know that there is a place for you and a niche for you name for herself and her strategies in being non cracking, non popping, and making a holistic approach to the chiropractic practice in itself beyond just the physical body. So I hope you guys really enjoy this episode and are inspired by her transition into entrepreneurship.

Melissa [: 00:01:32

Need some effective tactical advice that actually helps you get results and makes a real difference in your life and business? You've come to the right place. If you're finding yourself here today, it means you're getting ready to gain serious traction in your business, rapidly multiply your income and impact, and you're ready to make it happen while living all out. Guys, I'm Melissa Hanault, your trustworthy corporate dropout turned 6 figure business burnout turned happy and healthy CEO of a multimillion dollar online business. And you're listening to the Burnout to All Out podcast. On this show, we're serving up innovative growth strategies, simple implementation methods to put them into practice, and action stimulating inspiration tailored specifically for the modern entrepreneur. Let's dive in.

Melissa [: 00:02:34

Alright, guys. Welcome back to another awesome episode at Burnout to All Out. So excited to have doctor Anjali here today who's the founder and owner of Back in Balance. Anjali, welcome to the show.

Dr. Anjali [: 00:02:46

Thank you so much. I'm so glad to be here.

Melissa [: 00:02:48

Yes. I'm so excited to have you here today as I'm gonna call you the market disruptor. Okay. I think you are a market disruptor in the space of being a chiropractor who has this modality of noncracking and non popping. And I know you and I, we're here in Charlotte together. We just had dinner together last night, and we were talking about even in my own family, I've got children and even a husband who are very resistant to, like, the pop in the neck. Right? So I love that you are a market disruptor in offering this type of practice, and I'm excited to get into this today, not only being a market disruptor and the noncracking, non popping, but your holistic approach to chiropractic medicine altogether. Yeah.

Melissa [: 00:03:26

Yeah. Definitely. So, doctor Anjali, I know you are a member of our Elevate 360 mastermind, and unlike the large majority of our students or clients who are in the program who've kind of pivoted from a corporate career or a w two of some sort in entrepreneurship, you really cannonballed straight in from school in clinical practice to launching your own practice. Mhmm. And so it's a really interesting journey. I thought we could start there Yeah. With, would you agree that chiropractors and really clinicians in general learn their craft? But what type of business support do you get before coming out to market and launching your practice? Let's just get back to the roots of you getting your practice up and off the ground. What did that look like for you?

Dr. Anjali [: 00:04:14

Yeah. So my journey was not expected. When I was in chiropractic school, the general trend is to start your own practice. That's kind of where we are led to have most opportunity because it can be more challenging to find other options of being an associate or becoming an employee. So majority go into the world of just opening their own practice. And you spoke about business training, and we do have some courses in or at least when I was in school, we did. But we've often kind of lamented that for most practitioners, I think, that I'll say even outside of chiropractic, you really need, like, this MBA program that's joined with the curriculum because we don't get that training.

Melissa [: 00:04:58

Different mind, like, discipline altogether. It is.

Dr. Anjali [: 00:05:01

Right? This is where we're taught how to be clinicians, but we aren't necessarily taught how to run a practice, yet that is the more likely path that you will end up being on. And it can be really challenging to kind of navigate this whole other world of business development that unless you have natural skill set or some other way of having training in it Mhmm. For the vast majority of my colleagues, that has been one of the bigger challenges. And I happened to come into a practice where I entered as an associate, and then after a few months, she told me she wanted to sell her practice. I'm like, oh, I wasn't I hadn't even consciously thought about that. And so I was kind of going through the pros and cons list when she brought this to me. Mhmm. She gave me first right of refusal as being her associate, and everything was great about the practice.

Dr. Anjali [: 00:05:53

The only con on my list was that it was in the city that I spent many of my years growing up, and I was like, oh, I'd really envisioned traveling and, like, being in a different in a bigger city at the time. And so I was like, if that's the only con, I think this is an opportunity that I need to explore. But even in taking over practice, even though she was there to help with the transition, it was so much to learn in such a short period of time that I didn't fully learn it. And I was very grateful for and dependent on the front desk staff support who decided to stay through the transition, and she continued with me in my practice for a number of years. But when she left a number of years later, it was also eye opening to realize that because she had been doing the job before I got there, I hadn't really kept close attention or close enough attention to what she was doing. Mhmm. So when she exited, I'm like, oh, there are different facets that I didn't pay attention to because she had done it. And so it was very much a learning experience to realize that as a business owner, you really have to have a much stronger pulse on what is happening.

Dr. Anjali [: 00:07:08

But then as a practitioner, how do you balance where your zone of genius actually is? Right. And it most likely is not in both realms of practice management or clinician role and business management.

Melissa [: 00:07:25

Because it's almost like you have operations

Dr. Anjali [: 00:07:27

Yes. And then

Melissa [: 00:07:28

you have the service itself Mhmm. And the clinician, like, what you're trained to do. But then there's also this, like, bucket of the p and l. Is the business profitable? Right? Like, can we keep the lights on? So these are, like, 3 major disciplines in 1 in in order to run the practice.

Dr. Anjali [: 00:07:45

Yeah.

Melissa [: 00:07:45

So what do you think we're gonna get into, like, your unique approach and how phenomenal you are with this, but I love getting into the nitty gritty of, like, the trials and tribulations of entrepreneurship and what you've learned. If you had to so for all the clinicians listening in who are aspiring to launch or run their own thing, what would you say to the current evolved version of yourself, to the young, like, previous version of yourself that purchased this practice, took it over? What would you have done differently if knowing now today, what you know, what would you have done differently then?

Dr. Anjali [: 00:08:20

Yeah. That's a great question. I think what has really changed for me in the last couple of years is having put myself in a very different room of people to network with and really working with people who or meeting people who are really, really clear on what their zone of genius, what their expertise actually is, and not trying to fill all the buckets. And I think one of the challenges that I faced and I think many of my colleagues have faced in terms of trying to do it all is I think I got lost in what are the things that I can do, what are the things that I'm capable of figuring out Mhmm. Versus what are the things that are best valued for my actual skill set and my knowledge, and who are the appropriate people to actually delegate tasks to. Mhmm. Because when it came time to find somebody, when my front desk person decided to leave and then over the next number of years, I had different people in the front desk role. But because I hadn't slowed down enough to train them properly, obviously, then they didn't actually know what exactly they were supposed to do.

Dr. Anjali [: 00:09:35

Mhmm. And at some point, I just got frustrated with it because I had to micromanage a lot because I hadn't set aside the time to train them. And then, you know, to stay top of mind, but also to help provide value and all all the things that I wanted to do, but I didn't really have or I didn't want to create the bandwidth and time and energy to sit down and think of what I'm gonna write. Let alone write it and then execute on it. And so it just got put on the back burner for a number of years, even though I know it's such an important part to have communication and to stay and to have that nurturing relationship. But then once I started finding people who were really excellent at that, who I could then share my thoughts and my vision with and for them to execute

Melissa [: 00:10:23

Yes. What Delegate.

Dr. Anjali [: 00:10:24

Yes. And delegating appropriately, like, where I'm not having to handhold or micromanage or look and see what they're doing because that's their zone of genius. And allowing them to operate in that space has freed up so much of my ability to focus on my zone of genius. Yes. And I think that's challenging to do if you're not networking with the intention of being able to delegate those tasks

Melissa [: 00:10:51

Mhmm.

Dr. Anjali [: 00:10:51

To these people that you're meeting. It's not just networking so that you can build up your practice member base or your patient base or your client base, but really to help understand how you can work together to or maybe not even work together, but how you can delegate the things that you don't maybe excel at or don't want to spend your time doing Mhmm. To people that you don't have to train.

Melissa [: 00:11:16

Oh, I see. So and it, like, frees up your space. So what I hear you saying is, like, 2 part. Like, delegate to people who already have that zone of genius that can bring value

Dr. Anjali [: 00:11:25

Mhmm.

Melissa [: 00:11:26

To almost fill the gap for what you don't know to accelerate the practice. Practice. Yeah. But then, also, in the same breath, have SOPs and processes for the people in the business so as you expand and you grow. And I think this is invaluable to all of our listeners who are in the entrepreneurial space, no matter whether you're in the online space or you're in the bricks and mortar. Because when we first get started, and I agree with you, it's you're 90 miles an hour, you're spending 12,000 plates. The last thing you can even think about doing is slowing down to write SOPs. But then the moment, and I know we've all had them.

Melissa [: 00:12:00

I don't know about you, but I know in my 1st year, that moment that first person puts in their resignation and they leave, and you realize that none of their work was documented. Right. And you've been going 90 miles an hour as a startup. Yeah. And now the amount of time you're gonna have to spend to go back Yeah. And figure out what did this person inherently pick up along the way this year that we didn't even document? Because maybe even start with a workflow. But as you evolve as a practice, as you evolve as a business, the tasks start to layer on themselves and SOPs haven't been updated. Right.

Melissa [: 00:12:36

And what they're doing, you don't even know. And so I know that was a reality check for me in my 1st year. And now, what we do, I don't know about you, but a team I meet with quarterly, and they take their roles and responsibilities, and we revisit it.

Dr. Anjali [: 00:12:50

Mhmm.

Melissa [: 00:12:50

And in a new color on the same working document, they actually add anything new additional that they're doing that I am not even aware that I delegated to them. It's a new part of their scope or role and that they have to document exactly what it is, what the SOP is for it and record a loom on exactly how to do it. Yeah. So it's like, I love that you're bringing this up because for those who are newer listening in, it doesn't have to be this, like, overwhelming project. I think that when you bring people in, you can delegate it to them to document

Dr. Anjali [: 00:13:18

Yes.

Melissa [: 00:13:18

What they're doing. And I think that's the piece that's overwhelming is early stage entrepreneurs, you feel like it's all on you Yeah. To do. And even the zones of genius that you hire in, it's like, cool. This is intellectual capital that I need you to document exactly what you're doing, how you're doing it Right. So that we have it in the archives. Because if they get sick, if there's turnover, there's a million reasons it could happen. So I'm so glad you brought that up because I think it's a rate limiting factor with a lot of newer companies that are growing.

Dr. Anjali [: 00:13:44

Yeah.

Melissa [: 00:13:44

Right? Because you see turnover as companies grow because there's people who are like, I'm not here for this type of growth.

Dr. Anjali [: 00:13:49

Yeah. For sure.

Melissa [: 00:13:49

Okay. So good. Well, let's get into the atypical chiropractor that you are. How did you get into what I like to call, like, the market disruptor? You're not only are you, like, a noncracking, non popping chiropractor, but you're also taking a very holistic approach to the whole well-being of the patient. So let's just start with your journey with the noncracking, non popping. Like, what brought you to where you are today as a sought after expert in this niche practice? Yeah.

Dr. Anjali [: 00:14:24

Well, it's it's multifacet part part. There were multiple things that led to it. So first, when I was in chiropractic school, I was very much about the audible release. I'd we we called ourselves audible junkies because we felt like unless you heard it move, it didn't happen. And even though we were taught it's about the movement and not the noise and Mhmm. Or not the sound, I didn't believe it. So but also being a little bit more petite in size, like, I heard many stories of other chiropractors who would injure their shoulders or their backs by delivering these adjustments for many years. And so I was conscious of that, but I still couldn't get my head around doing it totally differently.

Dr. Anjali [: 00:15:07

But when I started in the practice where I started as an associate, the other chiropractor had learned a different way of working on the pelvis and the low back, which is probably one of the more demanding positions as a chiropractor when you do the traditional or some of the more traditional chiropractic adjustments. And so I was actually very eager to learn this different approach, which was actually a noncracking, non popping approach. Mhmm. But I was okay with it because it felt like it gave me a lot more sustainable, a lot better way to work with people.

Melissa [: 00:15:40

Yeah.

Dr. Anjali [: 00:15:40

And so I did transition into that part of the body as a noncracking, non popping. And then as she decided to sell her practice and as we went through the process of deciding that I was gonna take over the practice, I think within the 1st year of it being my practice, there were a lot more people coming in. I think I was attracting a lot more people coming in who were very hesitant to get their neck adjusted manually. And so I had these other techniques that I would use intermittently or less frequently to work with people, but it started becoming more and more utilized to work with people's necks with adjusting their necks. And it was interesting because around that time of doing this well, what I started to realize, what my practice members started to realize is that they'd been getting many of them had been getting manual adjustments for a long time. And we started noticing that they were actually starting to hold their adjustments and their alignment for a longer stretch of time because the body was not being shifted so quickly. So the analogy I started using for my practice members was that if you look at stretching a TheraBand versus stretching Therapody Mhmm. Because stretching a TheraBand, you stretch it and then it recoils back.

Dr. Anjali [: 00:17:00

Snaps back immediately.

Melissa [: 00:17:01

Right.

Dr. Anjali [: 00:17:01

As soon as you let go. Right. And then Therapody, it takes some time to elongate it. But once you let go, it takes a really long time for it to go back to its original shape Right. If at all.

Melissa [: 00:17:12

Mhmm.

Dr. Anjali [: 00:17:12

And our bodies consist of both sets of fibers, and so we need a blend in our approach to adjusting. And it was kind of going through this process of realizing that most people who do manual adjusting and even at myself at the time, most of us are using a lot more force as opposed to speed to deliver the manual adjustment. And for much of the people that I work with, the least in the Bay Area, but also I think it has become a kind of universal presentation is that most of us are stressed or have tight muscles. And if we're guarded, then the chiropractor has to take that into account and then use more force Mhmm. To get past that tight musculature to deliver the adjustment. But if it's too much force, then the body will want to recalibrate to muscle memory patterns more quickly. And so that traditional or the running joke in the chiropractic community is that once you start going, you have to go for life because the body is not necessarily holding it for as long a period of time. And as much as I love the holistic aspect and helping people in a more natural way, I also didn't want to become the natural band aid for people.

Dr. Anjali [: 00:18:31

Right? Like, I don't want people to become dependent on needing to come in for an adjustment in order to get through their day being pain free or Right. Getting through their life. Like, I want it to be a part of their lifestyle, but not the I need to get into my chiropractor. Otherwise, I can't function at my optimal level. Like, this is that's not the goal either. And so

Melissa [: 00:18:52

Although, maybe a good business model. Right?

Dr. Anjali [: 00:18:54

Well, I mean Right. But it's also what people are hesitant to go in Right. For their first adjustment.

Melissa [: 00:18:59

That's what my husband always said. Oh, don't go to the chiropractor because once you go, you just can't stop going. Right?

Dr. Anjali [: 00:19:04

Yeah. But it's it's just one component. It's like you can't go you can't train for a marathon by running once. You Right. So can't go to the gym once and just expect to be totally toned and Right. And fit. But, likewise, the chiropractic adjustment is one component. And, yes, there is an element of regularity because it's nervous system regulation.

Dr. Anjali [: 00:19:24

It's not just putting a bone back in its place or fixing your alignment in that sense, but it's to help regulate your nervous system. And at what frequency do you knew that can vary? But really, my goal was to kinda going back to your original question about framing chiropractic in a different way and also being in my associate experience, the other chiropractor was really heavy in nutrition. So really getting to see on a day to day basis the integration of structure and function and really understanding that you can't you you've physically, physiologically really can't separate the 2. Right? Like, it it is very much hand in hand. And I dealt with eczema for many years. And despite being in chiropractic school and getting lots of adjustments, that never resolved my eczema. Mhmm. For me, it does help, or or I can help on other other people because it depends on what's causing the stress Mhmm.

Dr. Anjali [: 00:20:24

For you. And what doctor Didi Palmer, who started chiropractic, what he talks about is three sources of stress which lead to symptoms, which lead to misalignments in the body, and that is physical or structural stress. There's also nutritional chemical stress, and then there's mental emotional stress.

Melissa [: 00:20:44

Mhmm.

Dr. Anjali [: 00:20:44

And so just doing the adjustments in what we're taught in chiropractic school is focusing on the structural alignment, which is great. However, there are these two other components to our health and well-being. And what tends to happen for people in the mental, emotional stress space, it might be more job related. It might be more family light related or home life related. And those might be things that you can't make as quick changes on. It might require you to change your job. It might require you to change some relationships that you have at home or in your personal life. And sometimes those are harder or slower to make those dramatic changes with.

Dr. Anjali [: 00:21:24

But what I found is that if you can help support someone's structural being and their nutritional being, we then have a lot more bandwidth to deal with the mental, emotional stressors that while there are certainly things that we can do to help decrease that stress, it gives us a lot more bandwidth so that things don't feel as overwhelming. Really, that integrative approach to not just sticking to your lane of how you approach health care, but really understanding that we are dynamic human beings who have these different facets all the time. Mhmm. And that we can't just isolate it to say, how is your low back moving? How is your neck moving? Or if you're approaching it from nutrition, it's not solely your diet or what supplements you take, or it is it Yeah. You can't isolate it. It's just we have to address the whole 3 60 approach to health Right. And how that all plays together.

Melissa [: 00:22:23

So good. Okay. So totally off the cuff question I have for you

Dr. Anjali [: 00:22:28

Yeah.

Melissa [: 00:22:28

Is around the chakras. Uh-huh. And how do you feel about the theories around your chakras and how the chakras that are potentially blocked can actually manifest physiologically, like, in your body. What is your

Dr. Anjali [: 00:22:46

approach to that? Yeah. I think there's just so many different philosophies or words used to describe essentially the same thing. Right? Like Energy centers. Yeah. So however you however you think about that, however you look at that, whether it's chakras or I mean, every modality, I think, has its own terminology for what we're trying to identify. And I think whether we're looking at I I have training in chiropractic and craniosacral work and and functional medicine and putting these things together, and it's really just allowing the body to do its thing, the innate intelligence or the inner physician or whatever you wanna call it. Going back to the very basic example of if you get a cut, you don't have to consciously tell your body what to do to heal the cut. You can put a Band Aid on it so it doesn't get infected, but your body is doing the internal healing provided that it has the resources to do what it needs to do.

Dr. Anjali [: 00:23:41

And so I think when it comes to chakra clearing or energy center clearing or spinal restrictions or whatever that might be, I think if we can recognize again that we are whole beings, that stress can manifest in a range of symptoms. I was sharing with you previously that I didn't realize for so many years that mental, emotional stress for me plays out as sinus congestion. And I think we're so used to thinking of, I have low back pain. It must be something that I lifted or sat funny, or we assume that the way that the symptom shows up is connected to the types of stress Yeah. That it would be. Right? Or if we have an upset stomach, it must be that I ate something funny. Or if I have intropinist because of my mind is racing. And so one of the examples I like to share with people is that when you get a headache or at least when I get a headache, I have to go through a mental checklist of, did I drink enough water? Did I have an appropriate bowel movement? Did I sleep funny? Did I sit in front of the computer for too long? Mhmm.

Dr. Anjali [: 00:24:49

Am I thinking about, do I feel mentally stressed? Like Yeah. A headache, I think most people are familiar with. Mhmm. It could be any range of causes, but the same is true for any symptom that we experience in our bodies. So how you address these different parts of your body that might be more connected to certain symptoms, like if you have a block in your throat chakra, are you speaking the things that you need to speak, or do you have a physical restriction in the lower part of your neck? Or Mhmm. How does that play out can actually vary quite a bit for each person.

Melissa [: 00:25:25

Yeah. Well, that's so fascinating. And the reason I bring this up is because I know for me, personally, most folks are listening. They're not seeing this video, but I'm sitting right now with my left leg open and bent out. And what I found for over a year was that it was really uncomfortable for me to sit Indian style with my left hip. Like, it was super restricted.

Dr. Anjali [: 00:25:45

Yeah.

Melissa [: 00:25:46

And I had done everything I possibly could that every practitioner had told me I needed to do, including my local chiropractor. Now doctor Anjali is an entire, like, country away from me, so I can't see her personally. I have to see a chiropractor locally, and I love my chiropractor. No knock on him. But the reason I ask about the energy centers of the chakras was earlier this year, it was brought forth to me that my root chakra was incredibly blocked with fear and that I was totally I can't say I was totally unaware, but it was something I didn't wanna address.

Dr. Anjali [: 00:26:17

Yeah.

Melissa [: 00:26:18

And what I was told was that there was, a series of traumas in my life that I was still holding this energy, this energetic fear at such a root level in my body that I was, like, literally leaking this energy and man like, literally creating this pain in my hip. It wasn't necessarily something I was doing physically in the gym. It was nothing I could remedy physically, and it was something I had to work through emotionally.

Dr. Anjali [: 00:26:48

Yep.

Melissa [: 00:26:49

And as I worked with someone emotionally as pulling these inner child fears, traumas, working through the emotions, and clearing that energy, if you were to see this video right now, I'm literally sitting with that left leg wide open. And for a year, I had to sit with it straight out because I literally couldn't bend the hip open.

Dr. Anjali [: 00:27:08

Yeah.

Melissa [: 00:27:09

And so that's got me really curious about that mental aspect Mhmm. To the alignment of our body

Dr. Anjali [: 00:27:16

Yeah.

Melissa [: 00:27:17

And how those energies, where we're harboring them. And it sounds like for you, from a sinus perspective, like, what's going on up there when you're under stress? So it's just it fascinates me.

Dr. Anjali [: 00:27:27

Yeah. Yeah. And I think we tend to associate the word stress. We automatically assume it means mental, emotional stress. And I think, obviously, that is definitely a component to it. But I think recognizing, again, that it's this in my world, it's a triad of possibilities. And for most people, it is a combination of things. Like, you do so much work physically, nutritionally, emotionally.

Dr. Anjali [: 00:27:50

Like, you've covered this triad, and I think that has allowed you to dive in much deeper and create a much more solid foundation for your being so that you have more resilience Mhmm. So that we can start to work on different layers. Because for so many of us, we've gotten used to this quick fix Band Aid approach. And what I think many people that I at least in my practice, what I talk about with so many of my practice members is body has to prioritize and triage all the time what it can focus on. Mhmm. And so there were likely other things that took precedent Mhmm. From a conscious level, from a subconscious level that your body had to prioritize to put out those fires first or get some support with first. And then as we start to peel back those layers of an onion or as we start to address some of those more superficial things, things that our body has had to put on the back burner so that it can triage appropriately are things that start to surface and then call more of our attention.

Dr. Anjali [: 00:28:55

It's not that it went away because it got better. Mhmm. It may not have been as noticeable because we had to focus on other things. Yeah. So then sometimes people get frustrated because they'll talk about at their initial call or at the initial visit, we'll talk about what the goal is for that person. And addressing acute pain is just the first step. Mhmm. But my goal is really to help create a healthier foundation so that we build more resilience.

Dr. Anjali [: 00:29:22

And so the unlocking the hip, we carry emotional stress in all parts of our body. We tend to think of it more in the upper traps as, like, the universal tight spot. Mhmm. But hips are a very, very common

Melissa [: 00:29:36

the burden of everything. Right? Do.

Dr. Anjali [: 00:29:37

They do. Right? And it's, again, that foundation for the root of our spine.

Melissa [: 00:29:42

Mhmm.

Dr. Anjali [: 00:29:44

And we our bodies are constantly compensating and adapting to these different stresses. And if we are we just get used to that being the norm. So depending on your current energy level, your current sleep quality, your current health quality, for many people, that becomes the norm.

Melissa [: 00:30:02

Mhmm.

Dr. Anjali [: 00:30:03

So we accept it. And then we don't often realize, because it may not have been communicated, that if we give the body the space to do what it needs to do, the support to do what it needs to do Mhmm. The potential for us as human beings is actually so amazingly high. Mhmm. But we haven't been told that a lot of times, so we've just kind of accepted this as our fate as we by I'm gonna get on my soapbox a little bit here because a lot of people come in saying like, oh, it's just because I'm x years old, or it's just because it's age. Right? Like, we expect it to happen. Like, once we kind of expect our teen years or early twenties to be where we're kind of an invincible. And then as things start to happen, it's like, oh, it's just because I do x, y, or z.

Dr. Anjali [: 00:30:53

Mhmm. Okay. But kind of the soapbox part of it is that we have accepted symptoms to be normal. And my whole thing that I tell my practice members is that just because it's common doesn't mean that it's normal. Yes. And I think I think it takes a moment to step back and think about that.

Melissa [: 00:31:14

Right. Because it's like obesity is common. Yeah. But it's actually not the normal state as a human. Right. Right? Yeah.

Dr. Anjali [: 00:31:21

Or even working with people on hormone balancing. Right? Like, PMS symptoms are not normal. Mhmm. Pregnancy symptoms are not normal. Menopausal symptoms are not normal. Mhmm. But because so many people talk about it as being common, we've accepted it as being normal. Like, it's not normal to develop arthritis when you get to be whatever age it is.

Dr. Anjali [: 00:31:42

So we've kind of taken away that responsibility from ourselves to look into things differently. And we just say, oh, this is just part of the journey. Mhmm. And then we write it off as I'm just it's in my family history or it's in my DNA or it's in I'm just of x age or whatever. And so if the listeners can take away anything from this conversation on my end, it would be to recognize that a symptom is an indication that something is out of balance somewhere. And I know the word balance can lead to many different types of thoughts, and it's really not about trying to find equality in I have to pay equal attention to this and this. Mhmm. But recognizing when I say about balance, it's kinda like being on a bike.

Dr. Anjali [: 00:32:26

You have to maintain some level of equilibrium Yes. In order to stay on the bike. Right. And so like that for

Melissa [: 00:32:34

our health to what's coming at you. Yeah.

Dr. Anjali [: 00:32:35

So you might need to lean a little to the left or the right or whatever that might look like. But but when I talk about balance, it's really about recognizing that there are these different components, these different facets that that we have to pay attention to. We can't just ignore entirely and give whatever excuse it might be. It's really easy to say, like, it's x, y, and z, but to get a little bit more curious and ask questions about, okay. I might be diagnosed with hypertension or high blood pressure, and I can take a pill. I can do this. I can do this. But my question is, why do you have high blood pressure? Because it's not for a blood pressure medication deficiency.

Dr. Anjali [: 00:33:16

Mhmm. It's there's a deeper thing happening here. Right. And how you choose to address it can is up to you. Mhmm. But recognize that there are different reasons that this is coming into your experience, and Mhmm. You have different options in terms of how you address that. And rather than just feeling like, if I just take this pill, it'll change your numbers, but it won't address the root cause of it.

Melissa [: 00:33:42

So good. All of this is so good. So I've got one more question that you brought forward that really piqued my curiosity that I wanted to ask you about, and that's how your cells communicate in impacting all of, like, everything. Right? And we've got entrepreneurs and striving entrepreneurs listening in to this, and I'm really curious of your concept around how your sells and how they're communicating or impacting all of your business relationships, your business, everything. How so?

Dr. Anjali [: 00:34:15

Yeah. I love talking about this because, again, it's something that we don't often hear about, and I think I would assume that many of your listeners and in general, we know that the number one cause of broken relationships is lack of communication. Mhmm. And when it comes to sales, we often don't think about I mean, it's my job to think about it, but it's not everyone's job to think about how the cells are communicating in our bodies and recognizing that the cells in our bodies like, we have trillions and trillions of cells in our bodies and they're so microscopic and how our cells get nourished. Like, I have a whole thing on how digestion works because we don't talk about digestion. We don't talk about cellular health. And again, you can't just put a band aid on it. Mhmm.

Dr. Anjali [: 00:35:04

So helping to support your cellular communication, whether it's through nervous system regulation and looking at nutrient support to actually nourish the cells because our cells have different layers. I won't get too technical into all of it, but we need all of the macronutrients, but we also so we need to ingest the macronutrients through our food or through supplements, however you choose to do that. We can talk further about that. But, also, are you able to appropriately digest those macronutrients and get those nutrients into your body? What is the mental and emotional health status like because one of the people I really admire is doctor Bruce Lipton, and he was one of the pioneers that did the clinical research to show how our thoughts impact the cells in our body. And so one of his earlier books, the biology of belief, talks about showing how our thoughts can change. It's not just, like, staying positive and things like that, but how the the message gets communicated to the cells Yes. And how they flow differently, how they expand differently. Even if you have a fake smile on your face, our body doesn't actually recognize that it's fake, and it will shift how the blood cells move, how all the cells move in our body in response to that.

Dr. Anjali [: 00:36:27

And so, really, when I talk about cellular communication, it's, again, recognizing that how our whole being is moving is directly connected to then how we show up and how all the different relationships we have, whether it's in business or whether it's in personal life. If we are in our bodies are stronger and more resilient, we will show up and communicate differently with all of the people that we surround ourselves with. Mhmm. And then consciously, subconsciously, we will impact how the other person shows up as well.

Melissa [: 00:37:03

In response to you energetically. Yeah. It's so fascinating. I hear you talking about it at a cellular level, and it brings me back to even to a DNA level with becoming supernatural Yeah. And doctor Joe Dispenza talking about how your thoughts create this chain reaction of chemicals and receptors that literally trigger different protein productions.

Dr. Anjali [: 00:37:22

Yeah.

Melissa [: 00:37:22

And so I'm a huge, like, proponent and advocate of that, and I love the way you put that all together for our listeners who are like, give me business tips. It's like, control what your mind is and not in the world of, like, control, but are you conscious of what your mind

Dr. Anjali [: 00:37:36

Yeah.

Melissa [: 00:37:37

Is thinking and what you're exposing yourself to energetically, nutritionally, physically because it's a cellular level. It's making a big difference Yeah. And the energetic exchange as well. So good. Well, okay. Two more questions to wrap up this interview. So, doctor Anjali, as a member of our Elevate 360 mastermind this year, you know that we take a 360 degree approach to business, that bodies build businesses, and that we can't truly separate our personal who we are from the impact in our personal mission in in business. Throughout the year, where do you think you've evolved the most in your 360 degree approach, whether it's personally, professionally, in your business? Where have you evolved most with the 360 degree approach?

Dr. Anjali [: 00:38:27

Yeah. I love your whole foundation of 360 because as we talked about, like, the 360 to health. And I think the biggest thing that I've really just cherished this year is meeting such an amazing group of humans that has allowed me to delegate better and to build different relationships with people that I can sometimes collaborate with or sometimes delegate to or just creating this community of support and in in various levels. Sometimes we need someone to help give us a little bit of motivation. Sometimes we need someone to help guide us through

Melissa [: 00:39:06

Mhmm.

Dr. Anjali [: 00:39:06

The actual steps. And sometimes we need somebody to just be a cheerleader or whatever that might look like. And within this community, there's such a strong sense of support and challenging appropriately, like allowing people to understand where they're at, what the next step is, whether it's strategic or doing inner work and having conversations with people who are in that space as well. So you don't always have to explain it Mhmm. From everybody knows where you're coming from. So it gives me the ability as my you know, as being a CEO or as running my own practice and building out different lanes. It gives me space to do that because then I don't have to Yes. Solve all the problems.

Dr. Anjali [: 00:39:56

Yes. And that's so liberating because I think we're so used to trying to manage it all. Right? Personally, professionally, I think being able to learn how to appropriately delegate has been so so helpful.

Melissa [: 00:40:11

Oh, it's and it's been beautiful to witness just where you were on day 1 of this year in January

Dr. Anjali [: 00:40:17

Yeah.

Melissa [: 00:40:17

To our last call where you're like, meet my OBM. Yes. For those of you who don't know, I'm an operations business manager. And so I just love seeing that strategic growth and delegation Yeah. In your business. It's so cool to see. So good. Okay.

Melissa [: 00:40:33

So final question for our listeners. What do you have going on? Yeah. What resources do you have? How can folks connect with you?

Dr. Anjali [: 00:40:39

Well, I think the best way would be to go through the website. Yeah. So it's back in balance health dotcom. So backinbalanchealth.com. I did not realize when I was creating my website that it was gonna be so long. But that's the best hub because it links to all the social media, all the offerings. Mhmm. Everything is on there.

Dr. Anjali [: 00:41:03

We have a couple things to offer, and one is the move well, eat well, live well course. Mhmm. So especially designed to help people understand how these different facets of our health and well-being play together and how to start making small habit changes in each of those arenas so that we can lay a better foundation. It's a 6 week course. It's you get DIY access to it, and so it's available to you anytime. And then the other is for corporate wellness Mhmm. To help larger companies help their employees start to be able to implement this approach to well-being. Right? And understanding that it is multifaceted and that while the demands might be different as an employee versus as a business owner, my goal is really to help families move well, eat well, live well so that we can start changing the experience for our younger generations so that we can shift future generations

Melissa [: 00:42:10

to come. Beautiful. So beautiful. Okay. So remind people one more time in case they're listening and they're multitasking. What's the website one more time that they can go to?

Dr. Anjali [: 00:42:20

Yeah. It's back in balance health dotcom.

Melissa [: 00:42:24

Okay. Perfect. And then from a social media perspective, where do you like to connect and hang out? What's your jam?

Dr. Anjali [: 00:42:30

I'm actually on all the platforms. So so whether it's LinkedIn I'd have to look up each of the handles.

Melissa [: 00:42:36

Well, we can put the handles in the show notes, but you don't have a preferred form, and they can come find you on their preferred platform.

Dr. Anjali [: 00:42:42

Yeah. LinkedIn, Instagram, Pinterest, and Facebook. Okay. So Awesome.

Melissa [: 00:42:46

Doctor Anjali, this has been so fun. Thank you for getting on a plane, traveling multiple time zones, and being here to do an in person recording today. Just have so enjoyed witnessing your journey and your growth over the past couple of years. Now this is your 2nd year in the mastermind, and it's just been so cool to see the transformation and where you are today and really, that ultimate word impact and, like, how you're impacting so many lives with your purpose driven business, and just excited to see what's up next for you.

Dr. Anjali [: 00:43:17

Thank you so much. I'm so glad to be here.

Melissa [: 00:43:19

Yay. Awesome. And I'll see you in October.

Dr. Anjali [: 00:43:20

Yes. Alright. Awesome. Thank you.

Melissa [: 00:43:23

Yep. Alright, guys. Continuing with the series with our Elevate 360 mastermind members who are just, breaking trends, market disruptors in the industry, in our mastermind, again, Elevate 360. Today, we are bringing to you founder and owner of Back in Balance. She's a 2 time mastermind member who's a chiropractor and practitioner out on the West Coast in the Bay Area, and you guys are really gonna wanna lean in and learn her story around, first of all, the learning curve of being a practitioner who had to learn business strategy and business management along the way, from being an associate to, purchasing a practice, to learning how to run a business, and into, her really her holistic approach to chiropractic medicine that's really atypical. Again, I call her kind of a market disruptor in the industry of the noncracking, non popping approach. And so if you're in a niche industry where you're doing things maybe radically different, know that there is a place for you and a niche for you to really run and be wildly successful in your business as doctor Anjali has really built a name for herself and her strategies in being noncracking, non popping, and making a holistic approach to the chiropractic, practice in itself, beyond just the physical body. So I hope you guys really enjoy this episode and are inspired by her transition, into entrepreneurship, and in.

Melissa [: 00:45:03

Thanks guys so much for listening in on today's podcast episode. And I can't wait for you to see my upcoming guest in the next episode. You are going to love this keynote speaker. Hey, here's the deal. If you like this, please subscribe and leave a review. And you want the latest online business growth strategies and exclusive LinkedIn pro tips sent straight to your phone? Text the word update to 704 318-2285. That is text the word update to 704-318-2285. Can't wait to see you guys.

Melissa [: 00:45:43

Come find me over on Instagram, LinkedIn, Facebook, wherever you like to hang. Cannot wait to hear how you are enjoying and applying what you're learning. You guys reach out to me over on social because I love hearing what's resonating with you. When you reach out to me and you send me those personal DMs, they really do impact the content I continue to bring forward to you. So again, come find me, melissa_henault over on Instagram, Melissahenault over on LinkedIn and Facebook. Can't wait to see you guys over there.