210: Make The Jump From Your 9-5 To Entrepreneurship With A Safety Net

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ving a hard time bringing it [: 00:01:00

Trying to separate that also from my HR consulting business. My business has grown, uh, from word of mouth. Since I joined the academy, I've been posting different things. Um, I've been understanding who my audience is. Um, I've been shy about it because I'm not clear. And so one of the reasons why I joined the Academy was to get better clarity, um, and help me get my head straight about this.

t. I feel like. Anytime, any [: 00:02:00

Oh, I'm so glad. Oh, I'm so glad. And I'm excited to go through some coaching with you on this and let us know in the chat, anybody feel like they're in a similar space, maybe multiple, a client like basis kind of trying to get clear on what you're marketing. Um, so this coaching may be applicable to a lot of you.

And sorry, there's like a piece of fuzz in my eye. It's driving me nuts. Um, so let me ask you this. So you share with me the coaching place. The coaching piece is more one on one kind of transitioning individuals to management roles or presidents into C suite roles. That's like one on one coaching. Tell me a little bit about your consulting business.

at a, at a global level. I'm [: 00:03:00

So I, um. It's those types of companies, um, either that are going into, uh, MNA integration, startup re engineering or enhancement of HR functions. Okay. Okay. Awesome. All right. So my follow up question to this is between, and there's no right answer. And you guys, some of you can be asking yourself the same question.

's trying to run both at the [: 00:04:00

Like what's your long game? So, um, my passion is coaching and my HR toolbox and my know how I do coaching, but consulting is I enjoy that too. So I would say that long term probably I would wean down the consulting, um, and do those on a, let's call them one offs. But is it, is it fair to say right now, that's probably what's paying the bills.

It's like, that's what's paying the bills. Okay. Okay. So it's kind of like, you don't want to cut your nose off to spite your face. You got to keep the revenue coming in, but you want to turn the ship. You want to, you want to take the. Titanic and kind of turn it. And we can't do that overnight with, if we tried to flip it overnight, we would just totally cut off our revenue stream of what's working for us.

of you are feeling this way. [: 00:05:00

I didn't do it overnight. Right. There's an elegant way. To, um, to, to move, um, without confusing your audience. So, um, let's get really clear. So first and foremost, from a, from a content, let's talk about content and then let's talk about network growth. Okay. So what I would encourage you to do is give yourself the, what's going to clarify the swim lanes is trying not to put them together.

you a runway on is when you [: 00:06:00

period of content push, um, I need to split the content that's going out so that, you know, maybe two days a week, my content going out, or maybe even one, like I talk about the authority build, which is usually day one and content mapping. For you, you're going to have two authority builds, right? So one day content is going to go out building authority and value around consulting because that's still part of your business, right?

t. Right. And so what you're [: 00:07:00

I encourage you to be heavier on the content that's going to speak to the consulting client, but don't neglect or forget. To occasionally throw a bone to your, your, your, um, consulting industry, because I know some of you, you're concerned about a raise of eyebrows of like, well, is she abandoning us? What else is she doing?

Is she really, you know, is she given us her all right. So it's like kind of doing that dance, um, until you've built a book of business that you feel confident from a revenue standpoint, that you're ready to just. Shut down the marketing aspect of the consulting doesn't mean you're still not consulting.

ng up your coaching message. [: 00:08:00

Don't try to mesh it into the same message, right? Um, and put it out on different days. Okay. So that's number one. Okay. Um, number two is the network growth strategy, right? So if you're feeling like you still need to grow your book of business with consulting while coaching. And again, this is enough to make some of your, your head spin a little bit, but this is a great question.

Is when you get into the network growth strategy modules, um, you know, we encourage you guys to grow your network every single day. Um, we, like I. Reaching to the, like I do the same thing every single day. We add at least 20 people to my network. Okay. Um, and so what I would encourage you to do is just split that network growth strategy.

probably needs to be to key [: 00:09:00

So you could, so let's say if you've got five days out of a week, maybe three days a week, or even four, let's just do this. Two days a week, you're growing a network towards the individual going to management role. Um, two days a week, you're growing your network from president to the C suite space. And then one day a week, you're growing in the midsize business space so that you're actually really kind of building an audience that's towards your long term goal, but you're not neglecting what's paying the bills right now.

Does that make sense? 100%. 100%.