Episode 186

186: Consistency Is The Secret To Getting Seen

Creating consistent content is the best way to get in front of more eyes.

In this informative hot seat, Melissa takes questions about building your impressions.  Her spot on advice about putting yourself out there will leave you wanting more.

Get pro tips on how to really grow on LinkedIn in today’s episode!

Topics discussed in this episode:

 

  • networking
  • expanding contacts
  • content consistency
  • target market
  • analytics and data
  • engaging your audience
  • going live
  • connecting
  • marketing
  • modern entrepreneur
  • nurturing your audience
  • LinkedIn

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Transcript
[:

About five to seven off linked in calls with people wanting to be looking at job opportunities. I had one contract signed with a bank, and two more leads that I'm visiting with them this week so potentially three placements. That I'm pretty excited about. Um, so that was a huge, huge win. So definitely my inbox has been packed.

Um, I mean, it's actually been kind of tough to keep up with, to be honest. Now with that being said, so my big growth opportunity right now is, um. Expanding my network, expanding my contacts, um, at the beginning of last week, I started with like 339 and now I'm at 369. So I've grown my 30 contacts. I've really started doing the content, which I think everyone can attest to this.

ally stay consistent with it [:

Is it, people are kind of stalking me, seeing what I'm doing, you know, when do I need to like, look at it and pivot and say, okay, what do I need to be doing differently to start getting the impressions? Yeah, great question. So how many new people have you added to your network since you started the academy?

So I really started doing the networking, like honestly, starting of last week. So I've expanded by 30 people, um, of new people. And I, like I said, my DM has been full and I've been very grateful for that. I'm just not seeing it on the post. And I don't know if it's because my target market is more. The employees, so they're not like they personally do not post a lot.

we have enough data for real [:

Um, you can't really make an educated decision around content because you don't have enough people to interact with it to know whether it's because nobody sees it or because it's not engaging right now. Nobody's seeing it, right? 30 new people just isn't enough. Yeah, with that being said, um, I, I've been following my impressions and all that stuff.

ery single week to dry those [:

But, The thing about going live is that going live actually notifies everybody that you're connected with, that you're going live, and it pushes the notifications to all, how many people do you have in your network? Like 360. Okay, yeah, so it's pushing notifications to 360 people when you go live. That's the value of going live.

Um, I'm more concerned about you guys doing consistent work on LinkedIn than having to go live. I'm more concerned about you just being consistent, putting content out whether it's live or not. Um, those of you who get a little bit anxious about streaming live, know that you can repurpose video. And restream it as though it's live.

orded video, right, that you [:

But, um, that could be a piece of it for sure. Um, because lives do push notifications to, for people to engage. Okay, cool. My last and final question. So, and once again, there's probably not enough data and to really do this, but so my target audience is both male and females in the ag lending sector. I've noticed that those that are responding to my messages are a lot more on the female side.

I mean, is that Typical, like that women are going to respond to your message. Cause you know what I'm asking to connect. I'm saying, Hey, so and so I see that you're also a fellow Aggie in the lending industry. I love to connect with others. How's everything going at Bank of America, whatnot. And I've noticed that more women are like responding than men.

[:

That's a good point. Yeah. Okay. Well, that's it for me. That was just mainly excited and making sure I'm on the right track. Yay. So excited for you. This is so exciting. Thank you. Awesome. Awesome.